On-line and bodily restaurant site visitors was up 2% and client spend jumped up 8% in February, in comparison with a yr in the past, in keeping with The NPD Group.
But whole restaurant visits in February had been down 8% from a pre-pandemic degree in February 2020, in keeping with a press launch on the analysis group’s information.
Quickservice restaurant site visitors improved by 1% in February in comparison with a 7% decline a yr earlier. On-line and bodily visits to full-service eating places elevated by 6%, over a 22% decline the identical month final yr.
Restaurant morning meal continued to get better visits in February with a 5% improve in comparison with a 12% decline in February 2021. Quickservice morning meal on-line and bodily site visitors, representing 88% of whole business morning meal visits, elevated by 6% this February in comparison with an 11% decline final February. Complete restaurant dinner site visitors improved by 6% in comparison with a 12% decline the identical month a yr in the past.
“February started with visits delicate as omicron suppressed client sentiment for eating out. Alternatively, the again half of February benefitted from comparisons to final yr’s historic winter deep freeze,” David Portalatin, NPD meals business advisor and creator of “Consuming Patterns in America,” stated within the launch. “Wanting forward, we should always see some seasonal demand begin to warmth up in March and COVID-related issues diminishing. The wild card will probably be how customers reply to ongoing inflation, together with $4-plus per gallon gasoline.”